maker stories

The emotional, editorial brand content format "Maker Stories" was developed from the core of the Yellow Pages brand. It portrays entrepreneurs from Germany with their stories, which only Yellow Pages knows and can capture because of its customer proximity.

 

Animated advertising media on Facebook lead the user to the brand content portal on Gelbeseiten.de, where all stories of the makers can be found. The corresponding search queries could then be triggered via the editorial maker stories.

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My contribution: conception, layout

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Awards:

Annual Multimedia Award 2019 / Silver

Best Of Content Marketing 2019 / Silver

German Brand Award 2019 / Gold

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