SUBWAY THIS LOVE
IS FOREVER

2020 Background: In the UK, the Meatless Chicken Teriyaki was launched under the name TLC (Tastes Like Chicken) with the "Love Sub" campaign. The story featured a real influencer couple – one vegan, the other omnivore – finding the perfect match that suited both their tastes.
In Germany, however, we focused on a different message: Since its launch in 2020, our guests have truly fallen in love with the Meatless Chicken Teriyaki. And now, good news for all vegan lovers: this sub isn’t just a short-lived fling – it's the real deal. In short: THIS LOVE IS FOREVER.
My task was to tailor the campaign assets to this message.