2020 Rebel Whopper? We’ve got this too. Subway launches its most popular sub in a fully vegan version. From now on, guests can choose:
enjoy Germany’s favorite sub the classic way with chicken, or go completely meat-free.

In this campaign, we placed the two options side by side – without wagging fingers – to introduce the new plant-based alternative to our guests.
The message: Classic or vegan? Doesn’t matter – Teriyaki rules!

MY ROLE
Campaign concept (digital & print),
shooting & production supervision,
print layout
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AGENCY
ressourcenmangel