SUBWAY UNLOCKED
2020 Subway’s got something new! A brand-new app. The aging SubCard app was replaced by the new Subway app, which now continues the loyalty program under the name Subway Rewards.
For the app launch, we developed a broad campaign to drive downloads and bring more guests into restaurants. In addition to various advertising assets (print, digital, and social media), we also created a tutorial video for Subway employees. All of it under one campaign umbrella: UNLOCKED.
MY ROLE
Campaign concept, layout for print & digital assets, social media animations,
concept & storyboard for the
app tutorial film for Sandwich Artists
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AGENCY
ressourcenmangel
various social media postings
(e.g. release posting, offer posting, byebye subcard posting)
An animated tutorial on how to use the new app so that the sandwich artists are optimally prepared for the launch.