With more than 8 million viewers, Dance of the Vampires is one of the most famous musicals in Germany. From 2003 to 2006 the vampires were already in Hamburg. In 2017 they celebrated their comeback in the Hanseatic city for a few months. A great opportunity and at the same time a great challenge for organizer Stage.

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The key medium for the cross-media campaign was newsletters, which provided event-related information on the cast and rehearsals or called for advance sales.

The anticipation of the customers was fueled with loving details such as a character test or a countdown tool.

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The campaign was extended to Facebook and print mailing.

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My contribution: conception, layout