It's about an integrated marketing campaign for the entire genre of current affairs.
So it's about current - but not daily - topics, e.g. documentaries about Trump,
Bolsonaro, Putin, but also about climate change and Covid.

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Having a say means dialogue. And dialogue means debate. Confrontation with the
opinion of others. Our campaign calls for this by targeting controversy and
polarizing theses. In this way, we create the moment for people when they
find out that there are opinions to which they have to position themselves.
So that it is time to consolidate your own opinion and enter into dialogue.

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As the claim says: television to have a say.

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My contribution: conception, text and layout