2020 ​To kick off the year, Subway wanted to delight guests with a doubly delicious deal: the popular Chicken Fajita Sub and its vegan sidekick – the Spicy Vegan Patty Sub – at a special price of €2.99.

To promote the offer, a comprehensive campaign was created, centered around a TV spot designed to whet appetites. The campaign was supported by in-store posters, web banners, and social media videos.